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WOMXN Collection | International Women's Day Campaign

Volume IV aka the WOMXN Collection, is a special collection launching on 8 March 2021 - International Women's Day. 
At AUMIA, our goal is to empower women through individuality. The WOMXN Collection includes 3 Figaro Chains, each with a double-sided pendant featuring an affirmation to remind you or a loved one that your are strong, independent and capable of anything and everything.
For those that don't already know, AUMIA means 'Golden Lady'. Like a medal, I want these necklaces to be a reminder that women are capable of anything and we win by sticking together.


A bit about each pendant design & the meaning behind it.
A reminder that you are worthy of love and happiness. You are enough, exactly how you are. 
A reminder that whatever you're working towards, do it for you. You don't need to prove anything to anyone but yourself.
A reminder (especially for our younger generation) that you should not define your worth by your appearance. Nor should you let society's expectations stop you from chasing your dream. 


Ever felt like something is more than just a coincidence? The inspiration for this collection started with one quote that's been stuck in my head for years. I came across a quote on Instagram years ago (unfortunately I don't have the owner's name to give credit). The quote reads: 
"beauty or brains?
fuck that, it's not a dichotomy. let's not act like mascara glues girls eyes so shut that they can't read a word of dickens or solve a trig problem. let's talk about how no boy has ever been asked if he'd rather get his bachelor's or get married; no boy has ever been told that he's too handsome to run for office. so why cover up my tits so you can take me seriously?
beauty of brains? I'll take 'em all, thanks."
When deciding on the launch date for this collection, I thought what better day than International Women's Day? This date was set months ago. Anyway, fast forward to about month before launch, I was looking for the screenshot of the quote so I could share it on Instagram. Turns out, I screenshotted the quote on 8 March 2015, exactly 6 years from the launch day. Coincidence or divine timing?


For every order from our WOMXN Collection, we will be donating $1 to Share The Dignity. 
Share The Dignity works to make a real, on the ground difference in the lives of those experiencing homelessness, fleeing domestic violence, or doing it tough. They distribute period products (something most of us take for granted) to those in need and work to end period poverty here in Australia. When someone is doing it tough, the last thing on their mind should be dealing with their period. 
We hope that even if you're unable to purchase from our WOMXN Collection, that you spread the word about this great organisation & participate in one of their Dignity Drives (if you have the means). 
Twice a year in March and August, Share The Dignity has collection points in all Woolworths stores where you can donate pads, tampons, period underwear, incontinence pads, menstrual cups etc. to their Dignity Drives across the country.
Don't forget to sign up to our VIP list for early access to the collection on 8 March 2021 at 6PM AEDT. Official launch is at 7PM!


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