Aumia (om-ee-ah) means 'Golden Lady' and is a name derived from the Latin word 'aurete' meaning 'to be golden' or 'highly ornamented or elaborate'. At Aumia, our goal is to empower women through embracing individuality. While our brand is inspired by a mix of 90s fashion and luxe street style, we want our accessories to accentuate your personal style. Whether you're a minimalist or you're extra AF, we want our accessories to make you feel confident!

A Word From Our Founder

I launched Aumia during the lockdown of 2020 as a side-hussle & am grateful to have been able to make it my full-time job a year later. Since then, we have had thousands of customers and launched multiple collections. I've also welcomed my first child, Ruben, in June 2022.

Juggling motherhood and running a business is definitely a challenge, especially as we don't have any employees (yet!) but thankfully I have the support of my wonderful partner & family when I need a hand.

I'm so grateful for the brand & community I've built over the past 2 (almost 3) years and cannot wait to see where the next year takes us! Just a reminder when you support a small business like ours, you're also supporting a big dream. When you place an order with us, this is who is packing your orders (with lots of love).